The hospitality industry has long been dominated by large booking platforms that exert tremendous control over hotels. These platforms take significant commissions, control pricing, and often act as gatekeepers between hotels and their guests. We believe that this is fundamentally unfair and inefficient. Hotels should have the power to manage their own relationships with guests, set their own prices, and keep more of the revenue they generate.
Platforms like Booking.com charge high commissions for every booking made through their site, often taking 15% to 30% of the total booking cost. This not only reduces the margins for hotels but also increases prices for consumers. These inefficiencies are unsustainable in the long term. By reducing reliance on such platforms, hotels can lower costs and pass those savings on to their guests, ultimately leading to better service and more competitive pricing.
Additionally, the dependency on these platforms means that hotels are often competing in a race to the bottom, cutting prices just to appear higher in search results. This is detrimental to both the quality of service and the long-term viability of the hospitality industry. We aim to change that by providing a platform where hotels can thrive on their own terms.
Our platform was created to empower hotels to take back control. By leveraging technology, we enable hotels to connect directly with their guests, manage their own pricing strategies, and ultimately retain more of the revenue they generate. We believe that this approach will lead to a more sustainable, fair, and efficient hospitality industry where both hotels and guests benefit.